You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Asia Pacific 2005.
ANA has found 15 results for you, in 719 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Quantifying brand experience value

This paper defines experience value as one of customer benefits, and analyzes its correlation with brand loyalty and its influential factors to perceived quality by quantifying the perceived quality of a brand in which experience value is...

Catalogue: Asia Pacific 2005
Author: Kazuo Sonobe
Company: Nikkei Research Inc.
March 13, 2005
×

Citation

Sonobe, K. (2005a, March 13). Quantifying brand experience value. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantifying-brand-experience-value


Research papers

Users attitudes toward return on marketing research

This paper describes the following: a short introduction of Japan's marketing research industry; future needs for marketing information among research users in Japanese leading companies; research users' attitudes toward marketing research and...

Catalogue: Asia Pacific 2005
Author: Kazuo Kobayashi
March 13, 2005
×

Citation

Kobayashi, K. (2005a, March 13). Users attitudes toward return on marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/users-attitudes-toward-return-on-marketing-research


Research papers

Identifying the drivers of use intention for brands

The perpetual question in marketing is: What is the key to building and maintaining strong sales for a brand in an ever-changing environment? The authors propose that relevance is the key sales driver for brands while differentiation plays an...

Catalogue: Asia Pacific 2005
Authors: Shigeo Okazaki, Sean Corcoran, Satoru Sato
March 13, 2005
×

Citation

Okazaki, Corcoran and Sato (2005a, March 13). Identifying the drivers of use intention for brands. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/identifying-the-drivers-of-use-intention-for-brands


Research papers

Media competition and co-existence

Along with the economic reform and innovation of information technology, China's cross media market has changed rapidly in the past decades. The purpose of this study is to better understand China's cross media market by providing comparative data...

Catalogue: Asia Pacific 2005
Authors: Weidong Zheng, Song Wang
March 13, 2005
×

Citation

Zheng and Wang (2005a, March 13). Media competition and co-existence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-competition-and-co-existence


Research papers

Next generation TV advertisement scheduling

This paper deals with the effective TV advertisement scheduling method based on the state-of-the-art data fusion methodology.It is derived from the empirical application results of TV advertisement scheduling in the actual situation that the proposed...

Catalogue: Asia Pacific 2005
Authors: Akito Nakai, Hiroshi Onishi
Company: Video Research Ltd.
March 13, 2005
×

Citation

Nakai and Onishi (2005a, March 13). Next generation TV advertisement scheduling. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/next-generation-tv-advertisement-scheduling


Research papers

Global brands and Chinese strivers

This paper addresses two questions: what defines Chinese consumers in the context of Asia, and the world? And how do you build globally consistent platforms while respecting and reflecting Chinese characteristics?The paper is based on an annual...

Catalogue: Asia Pacific 2005
Authors: Xiaoyan Zhao, Don Simons
March 13, 2005
×

Citation

Zhao and Simons (2005a, March 13). Global brands and Chinese strivers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/global-brands-and-chinese-strivers